José Tono Martínez, now in charge of Helicon Axis has directed foundations, cultural centers, museums, and cultural and artistic programs in national and international scenarios, associated with large events and cultural capitals. As a sociologist specializing in social and cultural anthropology (1982 UCM-Madrid), and doctor in philosophy (UAM, 1997), he has curated exhibitions, symposiums and cultural events. He is a sensitive connoisseur of contemporary Spanish and Latin American culture, where he was posted for ten years, in the USA and in Argentina, (AECID).
At the beginning of the 80's he stood out as a cultural activist in the Club de Amigos de la UNESCO, where he directed the VAM, Viernes Abiertos de Madrid. Between 1982 and 1987 he was a founding member of the group La Luna de Madrid and its magazine. He was Chief Editor (1982-1985) and Director of the latter between 1985-1987.
He was also Director of the magazine Encounters, Washington D.C.-UNM. In this city, between 1988 and 1993, he was Cultural Advisor and Executive of the Spain '92 Foundation, attached to the State Society for the Execution of Five-Hundredth Anniversary Programs. He collaborated with the NGO Libros para el Mundo in the project of installing a public library in Santo Domingo de los Colorados, Ecuador. 1996.
Between 1997 and 2001, in Buenos Aires, Argentina, he was the director of the ICI. Cultural Center of Spain, AECID. There he was a contributor to the magazine Abyssinia, directed by Jorge Monteleone and Maria Negroni; to the magazine, Pensamiento de los Confines, directed by Nicolas Casullo, and also director of the magazine Barbaria.
In 2003 he founded the ObservatorioTangier-Tarifa, a platform for the encounter and fight against prejudice between East and West, a tribute to Eduard Said. Between 2004 and 2005 he directed the Old Book Factory publishing house.
Between 2005 and 2008, in Madrid, he was Director of Institutional and Informative Relations of the State Society for International Exhibitions (SEEI), and Vice Commissioner of the Spanish Pavilion in Zaragoza 2008, curating part of its cultural contents. He coordinated programs of related contents of the Spanish presence in Chiang Mai, Thailand 2007, and Shanghai 2010.
He was also Director of the magazine Encounters, Washington D.C.-UNM. In this city, between 1988 and 1993, he was Cultural Advisor and Executive of the Spain '92 Foundation, attached to the State Society for the Execution of Five-Hundredth Anniversary Programs. He collaborated with the NGO Libros para el Mundo in the project of installing a public library in Santo Domingo de los Colorados, Ecuador. 1996.
Between 1997 and 2001, in Buenos Aires, Argentina, he was the director of the ICI. Cultural Center of Spain, AECID. There he was a contributor to the magazine Abyssinia, directed by Jorge Monteleone and Maria Negroni; to the magazine, Pensamiento de los Confines, directed by Nicolas Casullo, and also director of the magazine Barbaria.
In 2003 he founded the ObservatorioTangier-Tarifa, a platform for the encounter and fight against prejudice between East and West, a tribute to Eduard Said. Between 2004 and 2005 he directed the Old Book Factory publishing house.
Between 2005 and 2008, in Madrid, he was Director of Institutional and Informative Relations of the State Society for International Exhibitions (SEEI), and Vice Commissioner of the Spanish Pavilion in Zaragoza 2008, curating part of its cultural contents. He coordinated programs of related contents of the Spanish presence in Chiang Mai, Thailand 2007, and Shanghai 2010.
In the period 2008-2011, he was Executive Director of the Fundación Arquitectura y Sociedad. In 2009 and 2010, he was the creative director and curator of cultural programs and exhibitions of the Candidacy of Segovia to the Cultural Capital of Europe, 2016.
Between 2011 and 2015 he was the first director, curator, and creator of the cultural and exhibition program of the CentroCentroCibeles de Cultura y Ciudadanía in Madrid. He curated in Segovia, for the Palacio de Quintanar, When the Muse Attacks: Supertangibles, 15 projects/17 contemporary artists faced with the difficulty that occurs in the process of creation, conception, and presentation and reception of the work. Between 2017 and 2018 he directed the Sa Bassa Blanca Museum in Alcudia, Mallorca.
Between 2011 and 2015 he was the first director, curator, and creator of the cultural and exhibition program of the CentroCentroCibeles de Cultura y Ciudadanía in Madrid. He curated in Segovia, for the Palacio de Quintanar, When the Muse Attacks: Supertangibles, 15 projects/17 contemporary artists faced with the difficulty that occurs in the process of creation, conception, and presentation and reception of the work. Between 2017 and 2018 he directed the Sa Bassa Blanca Museum in Alcudia, Mallorca.
He currently runs Helicon Axis, a cultural art project platform, and the book collection Fuera de Lugar, under the Polibea publishing house. As an independent curator, his 5 most recent and active projects are the exhibition The Moroccans, by Leila Alaoui, 2019-2020, at Casa Árabe in Madrid and Córdoba, Seville and Morocco/Tangiers, 2022. Carteles para un camino/Historietas Jacobeas (2019-2022), for the Jacobean Council of the Ministry of Culture, and the Biblioteca Nacional Madrid, touring Spain, 2021-2022; Hassan Fathy/Hannah Collins (2021-22) for the Casa Árabe, touring. And Pablo Pérez-Mínguez, La Movida revisited, Centro de Arte de Alcobendas/PhotoEspaña, 2021-22, and Centro El Águila/Archivo Regional/CAM; and Ciudad Adentro en la Galaxia Rural (after Javier Echeverría, Noni Benegas, and Llorenç Barber) a survey of life in the city, CentroCentro Cibeles, Fall 2022.
As an editor, he has published several compilations of essays in prestigious publishing houses such as Paidós, La Catarata or FCE. He is the author of a manual of applied cultural management, La Gestión Cultural. Concepts and experiences. Eds. 2008 and reissue 2016. He directs the collection Fuera de Lugar (Out of Place) in the publishing house Polibea.
He regularly collaborates with the magazines Claves de la Razón Práctica and Revista de Occidente, and teaches cultural management strategy in the Master's Degree in Events Organization in the Cultural and Entertainment Industry ISEMCO/U. de Nebrija; in the Master's Degree in Contemporary Culture Culture at the Ortega y Gasset Institute, and in the Master's Degree in Business Management and Cultural Institutions-Universidad Complutense
He's married and has two daughters currently working in France and Belgium.
At Helicon Axis we like to think, to put it in an Anglo-Saxon expression, "out of the box". That is, if we are not attentive to the unusual, it will sometimes be difficult to stop walking on the beaten path.
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